Effective Personal Communication Skills for Public...

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Effective Personal Communication Skills for Public Relations (PR in Practice)

Name: Effective Personal Communication Skills for Public Relations (PR in Practice)
ISBN: 9780749444075

Andy Green

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Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Catégories:

Business & Economics - Sales & Marketing

Année:

2006

Edition:

illustrated edition

Editeur::

Kogan Page

Langue:

english

Pages:

235