Social Media: How to Engage, Share, and Connect

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Business & Economics - Sales & Marketing
Social Media: How to Engage, Share, and...

Social Media: How to Engage, Share, and Connect

Name: Social Media: How to Engage, Share, and Connect
ISBN: 9781538110799

Regina Luttrell

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Updated to reflect the latest technological innovations--and challenges--Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

Catégories:

Business & Economics - Sales & Marketing

Année:

2018

Edition:

Paperback

Editeur::

Rowman & Littlefield Publishers

Langue:

english

Pages:

248